Morality and Hawthornes Young Goodman Brown Essay

Young Goodman Brown was published in 1835, when Nathaniel Hawthorne was 31 years old. Hawthorne was born and reared in Salem, Massachusetts, a village still permeated by its 17th century Puritanism. When he was four, Hawthornes father died, and from that point on he was surrounded mostly by females: two sisters, a maiden aunt, and a retiring mother who was not close to her children. He had little contact with his deceased fathers family, but his maternal relatives were supportive and saw to it that he attended college, the first in his family to do so (Turner 33). During four years at college, despite his reclusive nature, he established close friendships with his male classmates, several of which he maintained for life. These four†¦show more content†¦On the other hand, he felt guilt for his ancestors part in witch trials and intolerant prosecution of Quakers. In Young Goodman Brown the devil tells Brown that I helped your grandfather, the constable, when he lashed the Qua ker woman so smartly (Hawthorne 2131). Historians of Hawthornes day were harshly critical of the witch trials and inflexible Puritan ideology of the 17th century. Many current publications and lectures condemned the cruel intolerance of Puritans, and Hawthorne anticipated reader interest as an added incentive for using his Puritan heritage as a background for his work. Hawthornes fullest display of witch lore is in one of the first tales he wrote, Young Goodman Brown (Turner 67). When Brown marveled that Goody Cloyse, who had taught him his catechism was in the forest after dark (Hawthorne 2131), he referred to an historical witch. Hawthorne had a skeptical, dual-outlook on life. By the time â€Å"Young Goodman Brown† was published he had chosen to spend approximately one-third of his life in self-imposed isolation. Though he chose isolation, it was entirely contrary to his beliefs. Hawthorne believed society to be all-important. During his college years, associations with people and exposure to current ideas convinced him of the need for social responsibility and humanistic concern (Johnson 35). Hawthorne felt that the human self has meaning and value only through reciprocalShow MoreRelatedYoung Goodman Brown from a Moral Standpoint1352 Words   |  6 PagesHawthorne discovered that his ancestors were founders and Puritan leaders of the Salem witch trials. Shortly after this tragic finding, he wrote â€Å"Young Goodman Brown,† a tale that is considered one of the greatest in American literature. Analyzing Nathaniel Hawthorne’s work from a moral perspective can help illuminate his short s tory: â€Å"Young Goodman Brown.† Hawthorne was both prideful and embarrassed in the actions of his ancestors. According to Jacqueline Shoemaker, Hawthorne felt pride in seeingRead MoreNathaniel Hawthorne s Young Goodman Brown1492 Words   |  6 PagesIn Nathaniel Hawthorne’s short story of Young Goodman Brown, the author uses symbolism and allegories in order to showcase the Puritan faith as well as man’s conflict between good and evil. This analysis will breakdown the techniques that the author uses to critique the puritan society, and to show the difference between how people appear to be in society and the true colors that they are hidden inside of them. There has been a lot of great authors in our time, but none more interesting than NathanielRead MoreShort Story Analysis: Young Goodman Brown Essay1115 Words   |  5 Pagesmore intriguing than Nathaniel Hawthorne. Hawthorne’s ability to weave stories through the use of complex language and early puritan society narratives has long been a topic of study amongst scholars and young adults, alike. â€Å"Young Goodman Brown† explores the idea of good vs. evil and draws many parallels to the life of Nathaniel Hawthorne. It is often debated whether man is born innately good or evil. In â€Å"Young Goodman Brown† it is possible to see Hawthorne’s stance on this. However, before delvingRead MoreCompare and Contrast Essat Nathaniel Hawthornes Young Goodman Brown and Thomas Wolfes The Child by Tiger1683 Words   |  7 Pagescompare and contrast essay Nathaniel Hawthornes Young Good man Brown and Thomas Wolfes The Child By Tiger @@@@@ ENGL: Literature and Composition 2011 Robert James Tebow 15 December 2011 Introduction: I. Nathaniel Hawthorne’s short story â€Å"Young Goodman Brown† and Thomas Wolfe’s short story â€Å"The Child by Tiger† show glaring similarities in many parts of each stories structure. Even though these stories were set in different time periods and different cultures, there is unityRead MoreThe American Concept Of Self Creation1647 Words   |  7 Pagesidentity for several reasons to include those in which he protects himself and slave Jim. The book’s setting is during the American slavery days and of a young man’s journey to discovering who he is and what role he plays throughout the book. Another literary example discussed in this review will be Nathaniel Hawthorne’s main character in Young Goodman Brown. This story depicts an internal self-creation whereas the main character undergoes a transformation into someone he fought hard against becoming. TheseRead MoreLiterary Analyzes Of Young Goodman Brown1746 Words   |  7 Pag esLiterary analyzes of Young Goodman Brown Young goodman brown by Nathaniel Hawthorne is a story about a normal man that ventures into the forest to meet an old man who attempts to tempt him into going deeper into the woods to worship the devil. After the old man convinces him that everyone that he loves and respects is going to the devil’s ceremony he gives in. In Young Goodman Brown, Hawthorne effectively uses the personality and psychology of the Characters along with symbolism to portray the themeRead MoreAnalysis Of Nathaniel Hawthorne s Writing Style864 Words   |  4 Pagesaddition, confrontation was another part that defines Hawthorne’s writing style. At the time Hawthorne wrote his stories, printing technology was not advanced and where his symbolism comes to play. He would write lengthy visual descriptions because his audience would not read the setting where the story is in. Next, we will mention some of his stories that personally express his use of symbolism and what they represent. One of Hawthorne’s best works to use symbolism is The Scarlet Letter, whereRead MoreBrowns Fall Essay1998 Words   |  8 Pagesenhance the theme of their works. One author in particular is Nathaniel Hawthorne. Nathaniel Hawthorne wrote â€Å"Young Goodman Brown† in 1835. His time period influenced the theme of his work. The theme Hawthorne chose was the weakness of public morality. In â€Å"Young Goodman Brown† Hawthorne shows this theme through the perspective of a Puritan man, Goodman Brown. In the story Hawthorne shows that Goodman Brown’s religious convictions are rooted in his belief that those around him are also religious. This kindRead MoreYoung Goodman Brown: The Evils of Puritanism Essay1728 Words   |  7 Pagesthe isolation of individuals who failed to uphold the faith. For Hawthorne, Young Goodman Brown illustrates the difference between Puritan teaching and practicing and reflects his own guilt about the mistreatment of men at the hands of his forefathers. Young Goodman Brown protagonist struggles with Puritanism is a reflection of Hawthorne personal conflicts with Puritanism. Hawthorne uses the story of Young Goodman Brown to illustrate Puritanisms disconnection between their espoused beliefs andRead MoreTheme Of Young Goodman Brown And The Man In The Black Suit1075 Words   |  5 PagesThe depictions of the Devil in Nathaniel Hawthorne’s â€Å"Young Goodman Brown† and Stephen King’s â€Å"The Man in The Black Suit† include differences to the character that convey the numerous ways evil can affect the innocence and morality of people. Their appearance and motivations dictate the success their evil intentions have on the character and lives of the protagonists. The physical manifestation of both devils mirrors the different strategies they utilized to manipulate the protagonists’ destruction

Dialect Is The Method Of Human Communication - 1901 Words

Dialect is the method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way. The importance of languages to a culture is that when a language dies or disappears it removes the wealth of knowledge about history, culture, the natural environment and the human brain says Tom Colls from The Death of Languages. Languages are like the root of every culture. For a language to become nonexistence for a culture begins that culture to a hard rock. Also according to Mr. Colls Did you know about every fourteen days a language becomes extinction. So that brings me to an important question why do languages die? No one knows the real true answer, all we can go on is what we have heard and gather from other people. Languages can also be a human identity. Without identify you are unknown same thing goes for a language. If you don’t know one single language to speak, how will you communicate with others? So what happens when a language is loss will their identify leave with it. As indicated by† www.ethnologue.com â€Å"which is a website that gives important information on languages, Dialect danger is a genuine worry to which etymologists and dialect organizers have turned their consideration in the most recent a very long while. For an assortment of reasons, speakers of numerous littler, less prevailing dialects quit utilizing their legacy dialect and start utilizing another. It is trusted that 90% of the around 7,000 dialectsShow MoreRelatedLanguage As A Form Of Communication Essay1388 Words   |  6 Pagescustoms, the things we produce and the methods we use to produce them. The human ability to create and transmit culture is what differentiates us, as humans, from the rest of the animal world. The essential feature of culture, that it is learned and transmitted from one generation to the next, rests on the human capacity to think symbolically. Language, perhaps the most important feature, is a symbolic form of communication. Language is a form of communication. Without language, culture could notRead MoreDo You Speak American? Essay1096 Words   |  5 Pageswith language as time continues to turn. In the documentary â€Å"Do You Speak American?† Robert MacNeil analyzes the English language and reveals many dialects that culturally defines us. Regional dialect is one of the many strongholds of all cultures and now it has reached its’ zenith and today it is slowly declining because it does not possess the human nature of advancement. Optimistically, it allows people to learn how to cooperate with each other. In order to advance and adopt a person has to change;Read More Linguistic Stereotypes Essay1109 Words   |  5 PagesLinguistic Stereotypes Language is a method in which individuals communicate in order to get their opinion across to the listening party. Language is the tool which ideas can be conveyed in various ways. Typically, language is referred to verbal communication, however, it ranges to all methods of communication i.e. sign language. Linguistic stereotypes are an existent form of discrimination. Since, languages are criticized and mocked due to the connection between language and cultural characterRead MoreDifferences Between English And English975 Words   |  4 Pages1. A) Dialect is what you speak, or your register. Language is usually seen/associated with a standard language. If two people can understand each other, they are speaking the same language, but not necessarily the same dialect. Languages are typically looked at as prestigious, official, and written; while dialects are spoken and unofficial (often referred to as a type of slang). Language is the method of human communication which is either spoken or written. Dialect is a variety of language, distinguishableRead MoreThe Human Condition Through Innovation1683 Words   |  7 Pagesdeafness and would expect that the Deaf group would be energized and excited for a cure to deafness. The reaction to CIs from the Deaf group has not been positive, but in stead frowned upon. The center of the development is on the progression of the human condition through innovation. It is important to consider both the potential advantages and pitfalls of rising innovations, including any moral predicaments that may emerge on their cusp. It very important to understand all that goes a long withRead MoreTaking a Look at Global English997 Words   |  4 Pages As human beings, it is in our nature to wonder what the earth will be like in the future. Several people imagine a world where technology will allow human to relax while robots take care of daily responsibilities. In addition, some theorists fear that earth’s climate will be too hot for humans to survive. When thinking about our world in the future, many overlook the change that will take place in our language. However, linguists are fully aware of the shift that will take place within the EnglishRead MoreOvercoming Language Barriers Health Care : Costs And Benefits Of Interpreter Services1703 Words   |  7 PagesRegardless of the interpreting methods, utilizing the professional interpretation services yielded in a higher patient satisfaction and privacy in LEP patients. However they realized that use of RSMI method in particular provides higher sat isfaction for LEP patients (RSMI 71% vs. UC 64%; P 0.05) and would address the language barrier in proving care to limited-English-proficient patients. Overcoming language barriers in health care: costs and benefits of interpreter services Jacobs, E. A.,Read MoreConceptions of the Soul Essay1161 Words   |  5 Pagesand whether their methods are plausible, it can be concluded that Aristotles formulation of the soul is more compelling than that of Plato. According to Plato, the body and the soul are separate entities. The soul is capable of existing before life of the body and after death of the body and it is constant, unchanging and non-physical (invisible). The soul resembles what is divine, immortal, and always remaining true to itself. The body, however, resembles what is human, mortal, and destructibleRead MoreThe Main Assumptions Underlying Bourdieu s Conception Of Language1213 Words   |  5 Pagesassess the main assumptions underlying Bourdieu’s conception of language. †¨ Pierre Bourdieu was a sociologist who was concerned with mainly the dynamics of power in society. Bourdieu believes language is a mechanism of power alongside a method of communication. According to Bourdieu, the language one speaks will vary across different social backgrounds. By this we mean that if an individual is from a lower social class, they are expected to speak the fundamentals of the language however, if an individualRead MoreThe And Its Effects On Society Essay1432 Words   |  6 Pagesmilitary employees; furthermore, they might have been mutilated or observed the people they loved mutilated before their eyes (Hollander, 2013). These refugees arrive defenselessness, and this impacts their ability to defend themselves through communication (Hollander, 2013). Immigrants are confronted with a deep type of fear in reaction to the bizarre rituals of their new host culture (Hollander, 2013). The symbols that represent the ideals of an individual’s individuality; in com parison, these immigrants

Digital Fortress Chapter 19 Free Essays

â€Å"What if someone else is looking for the ring?† Susan asked, suddenly nervous. â€Å"Could David be in danger?† Strathmore shook his head. â€Å"Nobody else knows the ring exists. We will write a custom essay sample on Digital Fortress Chapter 19 or any similar topic only for you Order Now That’s why I sent David. I wanted to keep it that way. Curious spooks don’t usually tail Spanish teachers.† â€Å"He’s a professor,† Susan corrected, immediately regretting the clarification. Every now and again Susan got the feeling David wasn’t good enough for the commander, that he thought somehow she could do better than a schoolteacher. â€Å"Commander,† she said, moving on, â€Å"if you briefed David by car phone this morning, someone could have intercepted the-â€Å" â€Å"One-in-a-million shot,† Strathmore interrupted, his tone reassuring. â€Å"Any eavesdropper had to be in the immediate vicinity and know exactly what to listen for.† He put his hand on her shoulder. â€Å"I would never have sent David if I thought it was dangerous.† He smiled. â€Å"Trust me. Any sign of trouble, and I’ll send in the pros.† Strathmore’s words were punctuated by the sudden sound of someone pounding on the Node 3 glass. Susan and Strathmore turned. Sys-Sec Phil Chartrukian had his face pressed against the pane and was pounding fiercely, straining to see through. Whatever he was excitedly mouthing was not audible through the soundproofed glass. He looked like he’d seen a ghost. â€Å"What the hell is Chartrukian doing here?† Strathmore growled. â€Å"He’s not on duty today.† â€Å"Looks like trouble,† Susan said. â€Å"He probably saw the Run-Monitor.† â€Å"Goddamn it!† the commander hissed. â€Å"I specifically called the scheduled Sys-Sec last night and told him not to come in!† Susan was not surprised. Canceling a Sys-Sec duty was irregular, but Strathmore undoubtedly had wanted privacy in the dome. The last thing he needed was some paranoid Sys-Sec blowing the lid off Digital Fortress. â€Å"We better abort TRANSLTR,† Susan said. â€Å"We can reset the Run-Monitor and tell Phil he was seeing things.† Strathmore appeared to consider it, then shook his head. â€Å"Not yet. TRANSLTR is fifteen hours into this attack. I want to run it a full twenty-four-just to be sure.† This made sense to Susan. Digital Fortress was the first ever use of a rotating cleartext function. Maybe Tankado had overlooked something; maybe TRANSLTR would break it after twenty-four hours. Somehow Susan doubted it. â€Å"TRANSLTR keeps running,† Strathmore resolved. â€Å"I need to know for sure this algorithm is untouchable.† Chartrukian continued pounding on the pane. â€Å"Here goes nothing.† Strathmore groaned. â€Å"Back me up.† The commander took a deep breath and then strode to the sliding glass doors. The pressure plate on the floor activated, and the doors hissed open. Chartrukian practically fell into the room. â€Å"Commander, sir. I†¦ I’m sorry to bother you, but the Run-Monitor†¦ I ran a virus probe and-â€Å" â€Å"Phil, Phil, Phil,† the commander gushed pleasantly as he put a reassuring hand on Chartrukian’s shoulder. â€Å"Slow down. What seems to be the problem?† From the easygoing tone in Strathmore’s voice, nobody would ever have guessed his world was falling in around him. He stepped aside and ushered Chartrukian into the sacred walls of Node 3. The Sys-Sec stepped over the threshold hesitantly, like a well-trained dog that knew better. From the puzzled look on Chartrukian’s face, it was obvious he’d never seen the inside of this place. Whatever had been the source of his panic was momentarily forgotten. He surveyed the plush interior, the line of private terminals, the couches, the bookshelves, the soft lighting. When his gaze fell on the reigning queen of Crypto, Susan Fletcher, he quickly looked away. Susan intimidated the hell out of him. Her mind worked on a different plane. She was unsettlingly beautiful, and his words always seemed to get jumbled around her. Susan’s unassuming air made it even worse. â€Å"What seems to be the problem, Phil?† Strathmore said, opening the refrigerator. â€Å"Drink?† â€Å"No, ah-no, thank you, sir.† He seemed tongue-tied, not sure he was truly welcome. â€Å"Sir†¦ I think there’s a problem with TRANSLTR.† Strathmore closed the refrigerator and looked at Chartrukian casually. â€Å"You mean the Run-Monitor?† Chartrukian looked shocked. â€Å"You mean you’ve seen it?† â€Å"Sure. It’s running at about sixteen hours, if I’m not mistaken.† Chartrukian seemed puzzled. â€Å"Yes, sir, sixteen hours. But that’s not all, sir. I ran a virus probe, and it’s turning up some pretty strange stuff.† â€Å"Really?† Strathmore seemed unconcerned. â€Å"What kind of stuff?† Susan watched, impressed with the commander’s performance. Chartrukian stumbled on. â€Å"TRANSLTR’s processing something very advanced. The filters have never seen anything like it. I’m afraid TRANSLTR may have some sort of virus.† â€Å"A virus?† Strathmore chuckled with just a hint of condescension. â€Å"Phil, I appreciate your concern, I really do. But Ms. Fletcher and I are running a new diagnostic, some very advanced stuff. I would have alerted you to it, but I wasn’t aware you were on duty today.† The Sys-Sec did his best to cover gracefully. â€Å"I switched with the new guy. I took his weekend shift.† Strathmore’s eyes narrowed. â€Å"That’s odd. I spoke to him last night. I told him not to come in. He said nothing about switching shifts.† Chartrukian felt a knot rise in his throat. There was a tense silence. â€Å"Well.† Strathmore finally sighed. â€Å"Sounds like an unfortunate mix-up.† He put a hand on the Sys-Sec’s shoulder and led him toward the door. â€Å"The good news is you don’t have to stay. Ms. Fletcher and I will be here all day. We’ll hold the fort. You just enjoy your weekend.† Chartrukian was hesitant. â€Å"Commander, I really think we should check the-â€Å" â€Å"Phil,† Strathmore repeated a little more sternly, â€Å"TRANSLTR is fine. If your probe saw something strange, it’s because we put it there. Now if you don’t mind†¦Ã¢â‚¬  Strathmore trailed off, and the Sys-Sec understood. His time was up. â€Å"A diagnostic, my ass!† Chartrukian muttered as he fumed back into the Sys-Sec lab. â€Å"What kind of looping function keeps three million processors busy for sixteen hours?† Chartrukian wondered if he should call the Sys-Sec supervisor. Goddamn cryptographers, he thought. They just don’t understand security! The oath Chartrukian had taken when he joined Sys-Sec began running through his head. He had sworn to use his expertise, training, and instinct to protect the NSA’s multibillion-dollar investment. â€Å"Instinct,† he said defiantly. It doesn’t take a psychic to know this isn’t any goddamn diagnostic! Defiantly, Chartrukian strode over to the terminal and fired up TRANSLTR’s complete array of system assessment software. â€Å"Your baby’s in trouble, Commander,† he grumbled. â€Å"You don’t trust instinct? I’ll get you proof!† How to cite Digital Fortress Chapter 19, Essay examples

International Journal Of Management Review â€Myassignmenthelp.Com

Questions: How Can IKEA Improve The Performance Of The Management? Should IKEA Expand Its Business Globally By Innovating New Products? What Kind Of Issue Is IKEA Facing In Nowadays? Anawers: Introduction A decision can be eliminated in the form of course of action intentionally object from a set of alternative to attain organizational objective. The nature of decision making is continuous component of handling any organization or activities of business. It is a report which is made on IKEA Company and the management issues of IKEA Company will be discussed. The report will focus on specific questions of research which will address the problem and decision of Management. Finding will be done on proper analysis by using secondary data. Alternative will be found to improve the efficiency of the employee and Recommendation has been given to improve the performance of the organization. IKEA Company IKEA is a multinational company that makes and sells ready to assemble furniture, appliances of kitchen and accessories of home. It has been the largest furniture retailer in the world. IKEA have more than 400 stores in 49 countries. It is a company that is known for its modernist design for different kind of appliances and furniture and its interior design work that is referred to eco friendly simplicity. Along with that it is a company which is known for its operational details, corporate attributes and cost control that offered IKEA to lesser its range uploaded by average of 2% to 3% in the time of expansion of global. It produces more than 12000 products of furniture with different interior quality. It has the website on which more than 2.1 million visitors visit and buy products. It is responsible for approximately 1% of commercial conception rich me company in the category of the largest uses of wood in the retail Store (Reimann and Rolfson, 2016) Management issues in IKEA Management is the backbone of the company that is why it is necessary that the management of the company should be effective. It has been found that IKEA has faced challenges regarding management. The key problem in IKEA is that it has not enough like-minded managers to manage the stores. Another key issue in IKEA is that it has not been through vigorous in receiving the definite of new market and tailoring some of its product to satisfy local market. These management issues can influence the organization in negative way which might damage the reputation of the company in the view of outsiders (Warner and Rowley, 2015). It can be resolved by considering the qualitative and quantitative research. However, the contribution of IKEA is not limited up to satisfy its customer by delivering and providing the furniture but also it is known company due to its contribution and donation to needy people and it supports to UNICEF for making new schools. Due to management issue, company might get influenced adversely so it is essential for the company to consider the possible resolution to resolve the issues rapidly (Guerrero, Maas and Hogland, 2013). Research methods and data collection There are number of methods available to research on a specific topic. Find static data has been considered for the research on the management issue of IKEA Company. Qualitative data refers to gather data which is taken in the used to improve the quality. Secondary sources are being used to gather the quality data from the journal articles website and were the Internet (Dekker, Fleischmann, Inderfurth and Wassenhove, 2013). Analyze the Findings Idea is a multinational furniture company but it has so many management issues. One of the issues is a lack of expertise in the store of IKEA. Manager should be attentive and have the full knowledge about the company's product and Vision and Mission so that he could make clear his employees about the objective of the company. It has been found that the manager of the IKEA is unable to give information to the Employees on the right time due to cultural difference. Another issue has been found in the context of IKEA is that it focuses only the local market without making any innovative changes. Expectations of the customer from the idea company are very high so it is a responsibility of the company to fulfill their demands and run with the latest trend of the furniture (Kelley, Cranor and Sadeh, 2013). It has been analyzed to the existing problem of IKEA is that the organization become larger, there is a risk all the links with the culture of Corporate getting thinner. The managers of the IKEA are not appointed on the basis of the experience. Company need to focus on the improvement of the performance because there are so many competitors who can beat the IKEA by focusing on the management team. It has been found that the Swedish managers of the IKEA are expected to be ambassadors, define the IKEA way to learn Swedish co-workers in global operation (Lebherz and Hartmann, 2017). It has been proved that due to this manner of the manager, it would be easy for the Netherlands but not for the Germany and France. It is unable to find a manager in the Sweden that that is why it brings a manager from the different country; they have found it difficult to perform their way of the promotion letter in production and international organization. Company has created a limitation for its product which can be the problem in the growth of the idea company. It does not focus on the retail market strategy and make products only to satisfy the local market (Shepherd and Rudd, 2014). Alternative and recommendations It has been recommended that IKEA should focus on management issues in a negative manner and resolve it as soon as possible. Manager if the company should be active and attentive towards the work. It has been found that that due to cultural differences manager of the company are not being a good performer. Company should conduct a training and development program and should provide the detail and depth knowledge about the companys mission and vision. IKEA should widen its selection base of hiring people. It should be higher the people from the different cultural background and provide the proper training about the working style of the company. It will be helpful to promote the diversity and inclusion of new ideas. It will make the rich culture within the company. It should form the formal career path and make a good understanding of the range of the product (Alnge, Clancy and Marmgren, 2016). It is important for the company to give importance to its customer in an appropriate manner. There are two options to resolve the management issue related to manager. Firstly, a company needs to focus to hire the employee of the same country with similar work ethos and cultural similarities. It would be helpful for the company and the other employee to make understand him about the culture of the workplace. Another option can be effective to resolve the issue related to manager. IKEA should promote the manager and focus on certain employees who are able to adjust in different geographical area. Globalization has been promoted to make the one country in the context of business. By focusing on the promotion of successful Manager from different countries to expatriate jobs in other countries, it would be helpful to attend the strong transplantation of talent along with it create strong and committed Global managers (Liang and Yu, 2015). It has been recommended to IKEA for another issue related to innovation and global expansion. IKEA need to focus on the marketing strategy and foresee the opportunity for the growth of the company. It is not the possible for the employee to work in the same environment for the long time the innovation is necessary for staying longer to an employee. As it has been discussed above that IKEA should focus on hiring the employee from different culture because it brings the new ideas and views of different culture. It should perform in the market research deeply and study about the taste of the customer. It has been analyzed that IKEA is very slow to innovate new product and in global expansion. Company need to conduct market research on monthly basis and should find the way to enter into the new market. References Alnge, S., Clancy, G. and Marmgren, M., 2016, Naturalizing sustainability in product development: A comparative analysis of IKEA and SCA, Journal of Cleaner Production,135, pp.1009-1022. Dekker, R., Fleischmann, M., Inderfurth, K. and van Wassenhove, L.N., 2013,Reverse logistics: quantitative models for closed-loop supply chains, Springer Science Business Media. Guerrero, L.A., Maas, G. and Hogland, W., 2013, Solid waste management challenges for cities in developing countries,Waste management,33(1), pp.220-232. Kelley, P.G., Cranor, L.F. and Sadeh, N., 2013, Privacy as part of the app decision-making process, InProceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 3393-3402). ACM. Larsson, A. and Schiehle, S., 2016, The Effects of Diversity on Multinational Organisations: An exploratory case study investigating the cross-cultural management and organisational culture of IKEA. Lebherz, M. and Hartmann, J., 2017, Applying the value grid model to the furniture industry: the example of IKEA. Liang, C. and Yu, F.R., 2015, Wireless network virtualization: A survey, some research issues and challenges,IEEE Communications Surveys Tutorials,17(1), pp.358-380. Reimann, H. and Rolfson, J., 2016, The Process of E-commerce Returns: A Case Study of the IKEA Customer Distribution Center in Torsvik, Jo?nko?ping Sweden. Shepherd, N.G. and Rudd, J.M., 2014, The influence of context on the strategic decision?making process: A review of the literature,International Journal of Management Reviews,16(3), pp.340-364. Stadtler, H., 2015, Supply chain management: An overview. InSupply chain management and advanced planning(pp. 3-28), Springer Berlin Heidelberg. Warner, M. and Rowley, C., 2015,Demystifying Chinese Management: Issues and Challenges. Routledge.